QuaiyumExplore how Steinbeck presents the theme of power...

Wednesday 21st November 2012 Quaiyum Miah Explore how Steinbeck presents the theme of power and powerlessness in the relationships between characters in ‘Of Mice and Men’. Focus on the events in chapter 4. The theme of power and powerlessness in chapter 4 of ‘Mice and Men’ is presented by Steinbeck in various ways. For example power is displayed though imagery, characterisation and dialogue. The main theme of power in Steinbeck’s novella includes seduction, physical strength and maintenance of hierarchy. The power of seduction is bestowed upon Curley’s wife as she is the only women on the ranch. The power of strength flourishes in Lennie (who is somewhat of a simpleton and very†¦show more content†¦(Except that Slim contradicts this view seeing as he has allocated himself as an associate of Crooks). As we journey through the narrative of chapter 4, we see that the power of physical strength thrives in Lennie. The way that Lennie is introduced into chapter 4 by Steinbeck displays a remarkable theory of power in 1930s America. ‘Noiselessly Lennie appeared in the open door way and stood there looking in, his big shoulders nearly filling the opening.’ This suggests that Lennie, who is a newcomer, is almost on the same level of power as Cooks. I can say this because the word Steinbeck uses is ‘nearly’ The imagery triggered from that word builds up an impression in the reader’s mind that Lennie who is not greatly respected, is almost on the same hierarchy level as Crooks (even though he has been at the ranch a short time.) Thus displays that in the 1930s America black people were endanger at work of fraudulent respect due to the harsh racism towards them. Such that a newcomer could just waltz in and easily gain the same respect as â€Å"coloured† person, being on the same equality as a black person even though the black person may be an experienced worker. It seems as though Steinbeck indirectly wants us to know that in 1930s America power for black people weren’t as abundant as white people (such as Slim). We know that in the 1930s America black people encountered hardship and did not get the

Brand Elements Free Essays

string(95) " particular r making increased and innovative use of visual merchandising for promoting sales\." STUDY ON THE IMPORTANCE,ROLE,CONSUMER IMPACT BUDGET OF VISUAL MERCHANDISING Dissertation Submitted to the Padmashree Dr. D. Y. We will write a custom essay sample on Brand Elements or any similar topic only for you Order Now Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: DIVYA. P. KUMAR (Roll No. MBA-RET-0801010) Research Guide: PROF. KRISHNA SHETTY Department of Business Management Padmashree Dr. D. Y. Patil University CBD Belapur, Navi Mumbai. March 2010 1 INDEX TOPICPAGE NO 1Declaration4 2Certificate5 3Acknowledgement6 Objective of the project7 5Definition of the problem8 6Literature Review10 7Executive Summary15 INTRODUCTION TO VISUAL MERCHANDISING 8Introduction to Retailing17 9Introduction to Visual Merchandising63 10Role Of Visual Merchandising87 11Effect of the colour, line etc on Visual Merchandising152 12Impact Of Visual Merchandising on Consumer Behaviour167 13Budget in Visual Merchandising175 14Questionnaire185 15Data Analysis187 16Research Methodology191 17Recommendations192 18Limitations of study193 2 19Conclusion194 20Bibliography198 3 DECLARATION: I Divya P Kumar hereby declare that the dissertation, VISUAL MERCHANDISING – Importance, Role, Impact on Consumer Budget submitted for the degree of Masters of Business Administration at Padmashree Dr. D. Y. Patil University’s Department Of Business management is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles Place: Navi MumbaiSignature of the student: Date: 4 CERTIFICATE This is a certify that the dissertation titled Visual Merchandising is the bonafide research work carried out by Ms. Divya P Kumar of M. B. A at Padmashree Dr. D. Y. Patil University’s, Department Of Business Management during the year 2008-2010, in partial fulfilment of the requirements for the award of degree of Master In Business Administration and that the dissertation has not formed the basis for the award previously of any degree, diploma, associate ship, Fellowship or any other similar title. Place: Navi MumbaiSignature of the Guide Date: 5 ACKNOWLEDGEMENT I express my sincere gratitude to Prof. Krishna Shetty for providing me valuable guidance for the project on ? Visual Merchandising?. I also express my deep sense of gratitude to all the staff members for providing valuable guidance, information and facilities required for my project work. Last but not the least I am thankful to DR. D. Y. PATIL UNIVERSITY’S DEPARTMENT OF BUSINESS MANAGEMENT for giving me this wonderful opportunity of final project. Dr. R. Gopal Director, Department of Business Mgt, Padmashree Dr. D. Y. Patil University. 6 OBJECTIVES OF THE PROJECT: 1. To know the fundamentals and factors effecting visual merchandising. 2. To understand the problems of visual merchandising in retail industry. 3. To know the budgeting constraints of visual merchandising 4. To suggest solutions to problems of visual merchandising. 7 DEFINITION OF PROBLEM: Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus and in perspective too. It educates the customers, creates desire and finally augments the selling process. This is a nascent area of the Indian retail industry. Visual Merchandising achieves the following: †¢ Educates the customers about the products and services offered creatively and effectively. †¢ Enables a successful selling process, from browsing to buying. †¢ Establishes a creative medium to present merchandise in a lifelike 3-D environment, thus creating a strong impact and recall value. †¢ Sets the context of the merchandise. †¢ Establishes the linkage between fashions, product design and marketing by keeping the focus on the product. Draws the attention of the customers and help them match their needs with the visually merchandised product. 8 Every company in India keeps a specific amount apart for visual merchandising as it has a great impact on its sales. The budget set up by most of the companies are very low thereby proving to set up a challenge for the visual merchandiser to utilize all the concepts and tools of visual merchandising to profit the co mpany. The visual merchandiser has to come up with plans to make the maximum utilization of the money provided. It is his/her creativity that comes into play at this time. Literature Review 1. ) Retail Management(Text Cases) – Second Edition Author – Swapna Pradhan This book seeks to expand the coverage in important topical areas of merchandise management, customer service retail marketing communicant and financial planning among others. The focus of this book has been on explaining the concepts n practices in retail mngt, particularly in the Indian/Asian setting. The author has taken a practical approach to make the treatment sound and interesting. Consequently the book is dotted with ? retail snapshots? which are boxed exhibits that illustrate a particular retail activity or situation-and 8 case studies including those on start bucks, shoppers stop, gili, big bazaar and titan. 2. )Retail Management – An Introduction Edited by V. V Gopal This book is based on relevant authoritative and thought provoking articles written by experts and published in leading professional magazines and research journals. The articles are organized in a sequential and logical way that makes reading cont and helps the reader acquire a holistic view of the subject. This helps in strengthening the understanding of the subject better and also enables the reader stretch their thoughts beyond the content of the book. The series is designed to meet the requirements of executive, research scholars, academicians and students of professional programs. 10 3. ) Visual Merchandising Advertisement Express—Magazine, Dec 2008 IFAI University Press In this issue v have articles listed fewer than 5 sections and a case study . The cover story of the issue is visual merchandising. Marketers adopt various promotional strategies for the purpose of increasing sales volume. Visual merchandising is to organize the retail store such that the visual impact thus created is capable of attracting customers and making their shopping experience a real pleasure. The article discusses some aspects of visual merchandising in the current competitive scenario. The retail section has 1 article, ? consumer relation mngt in retail sector.? The descriptive article investigates the relationship mngt issues and the policies formulated for the same in the retail industry. 4. ) Marketing Master mind -Magazine Feb 2010 Visual Merchandising – A silent salesman of retailers. Modern retailing formats in particular r making increased and innovative use of visual merchandising for promoting sales. You read "Brand Elements" in category "Papers" With the growing presence of organized retailing in India, the use of visual merchandising concepts and tools is on the upswing. The cover story of the issue outlines the importance of visual merchandising and its role in today‘s scenario in the Indian retail industry. A special feature of this issue is the conclusions of an interview section . We have an interview with Obopay, A company that provides a solution for effective payments through mobile phones, A novel service which is now on offer in India too. 11 This issue also carries articles on other interesting topics such as consumer behaviour, tourism marketing and customer relationship mngt. 5. ) Retail Management Dunne Lusch-India Editioon This edition of retail mngt gives u gr8 insight into all aspects of retailing in a well thought out methodical approach that is sensitive to the constant changes within the industry. Professors Dunne Lusch have continued the highest level of research to stay current with the industry and this enables the reader to engage in a well rounded dialogue about the retail industry. This book covers all major disciplines for retailing including human resources, operations , marketing ,multichannel retailing, finance other areas as well, which will help u gain the best possible understanding about the retail industry. 6. ) Retailing Mngt 6th Edition 2007 Michael Levy Barton A Weitz Known for its strategic look at retailing and current coverage , this 6th edition cont,. to be orgaised around a model of strategic decision making. One of the major advantages of Levy/ Weits approach is the text readability, Organisation ,and its emphasis on how students can come to grips with real retailing issues and be able to solve problems . The text logical organization around a decision making process allows readers to learn about the process of strategic decision first b4 moving onto decision implementation. The implementation decisions are broken down into merchandise mngt decisions and store mngt decisions just as they would be in a real retailing sector. 12 The text provides a balanced treatment of strategic, ? how to ? and conceptual material ,in a highly readable and interesting format. The 6th edition cont. its cutting edge coverage on the latest topics and developments in retailing including globalization ,customer relationship mngt program , multichannel retailing,scm and the use of internet to improve operating efficiencies and customer service. 7. Fashion Retailing Author – Priyanka Ramgopal Well written, great photography illustration. The text is approached logically with clear explanation of practical, real information that can be applied immediately. A must have for anyone entering the fashion retailing field or for retailers needing to up their game or train staff. Gave me a good understanding of how the fashion merchandising fiel is structured, who does what, how to merchandise a retail availability correctly and guidelines and approaches for creating effective displays. 8. ) India retail report 2009 By Image Group A guest introduction for retail students, this book offer a user-friendly references guide to all aspects of fashion, merchandising and covers both images, dressing and in-store areas. Using examples from a range of store from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established fashion merchandiser. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props and explains the psychology behind shopping and buyer. 13 9. VMSD: Visual Merchandising Magazine: If you are looking for the primary magazine used by visual communicators, store display artists, and retail desigers, then VMSD is the answer. Since 1922,VMSD has been the prominent publication that reports on visual merchandising news and events, the latest in retail display, visual design, merchandising strategies, and new products. 10. ) Visual Merchandising Auth or – Tony Morgan A guest introduction for retail students, this book offer a user-friendly references guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of store from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandiser. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props and explains the psychology behind shopping and buyer 14 Executive Summary Indian Retail Industry is ranked among the ten largest retail markets in the world. The attitudinal shift of the Indian consumer in terms of â€Å"Choice Preference†, â€Å"Value for Money† and the emergence of organized retail formats have transformed the face of Retailing in India. The Indian retail industry is currently estimated to be a US$ 200 billion industry and organized Retailing comprises of 3 per cent (or) US$6. 4 Billion of the retail industry. With a growth over 20 percent per annum over the last 5 years, organized retailing is projected to reach US$ 32 Billion by 2014. The Indian retail industry though predominantly fragmented through the owner -run † Mom and Pop outlets† has been witnessing the emergence of a few medium sized Indian Retail chains, namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside (Tata Group) and Lifestyle International. In the last few years, Indians have gone through a dramatic transformation in lifestyle by moving from traditional spending on food, groceries and clothing to lifestyle categories that deliver better quality and taste. Modern retailing satisfies rising demand for such goods and services with many players entering the bandwagon in an attempt to tap greater opportunities. According to the report of American Management Consulting Firm A. T. Kearney’s 2006 Global Retail Development Index (GRDI), India is on the first position , continuing for two years (2005 and 2006), among 30 countries as the 15 world’s most attractive market for mass merchant and food retailers seeking overseas growth. On the other hand, China is losing its attractiveness and making the way to India GRDI helps retailers to prioritize their global development strategies by ranking emerging countries based on a set of 25 variables including economic and political risk, retail market alternatives, retail saturation level, and the difference between gross domestic product growth and retail growth. The study quotes : â€Å"The Indian retail market is gradually but surely opening up, while China’s market becomes increasingly saturated. visually merchandised product. Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design a nd creativity are essential to be a good visual merchandiser A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly. Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place. 16 Introduction to Retailing 17 The Global Retail Industry Retail has played a major role world over in increasing productivity across a wide range of consumer goods and services. The impact can be best seen in countries like U. S. A. , U. K. , Mexico, Thailand and more recently China. Economies of countries like Singapore, Malaysia, Hong Kong, Sri Lanka and Dubai are also heavily assisted by the retail sector. Retail is the second-largest industry in the United States both in number of establishments and number of employees. It is also one of the largest worldwide. The retail industry employs more than 22 million Americans and generates more than $3 trillion in retail sale annually. Retailing is a U. S. $7 trillion sector. Wal-Mart is the world‘s largest retailer. Already the world‘s largest employer with over 1million associates, Wal-Mart displaced oil giant Exxon Mobil as the world‘s largest company when it posted $219 billion in sales for fiscal 2001. Wal-Mart has become the most successful retail brand in the world due its ability to leverage size, market clout, and efficiency to create market dominance. 18 Wal-Mart heads Fortune magazine list of top 500 companies in the world. Forbes Annual List of Billionaires has the largest number (45/497) from the retail business. Top Retailers Worldwide 1 Wal-Mart Stores, Inc. U. S. A. 2 Carrefour Group France 3 The Kroger Co. U. S. A. 4 The Home Depot, Inc. U. S. A. 5 Metro Germany Retail Scenario in India: Touching Meteoric Scales As the corporates – the Piramals, the Tatas, the Rahejas, ITC, S. Kumar‘s, RPG Enterprises, and mega retailers- Crosswords, Shopper‘s Stop, and Pantaloons race to revolutionize the retailing sector, retail as an industry in India is coming alive. Retail sales in India amounted to about Rs. 400 billion in 2002, expanded at an average annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003, retail sales are also expected to expand at a higher pace of nearly 10%. Across the country, retail sales in real terms are predicted to rise more rapidly than consumer expenditure during 2003-08. 19 The forecast growth in real retail sales during 2003- 2008 is 8. 3% per year, compared with 7. 1% for consumer expenditure. Modernization of the Indian r etail sector will be reflected in rapid growth in sales of supermarkets, departmental stores and hyper marts. Sales from these large-format stores are to expand at growth rates ranging from 24% to 49% per year during 2003-2008, according to a latest report by Euro monitor International, a leading provider of global consumer-market intelligence. A. T. Kearney Inc. places India 6th on a global retail development index. The country has the highest per capita outlets in the world – 5. 5 outlets per 1000 population. Around 7% of the population in India is engaged in retailing, as compared to 20% in the USA. In a developing country like India, a large chunk of consumer expenditure is on basic necessities, especially food-related items. Hence, it is not surprising that food, beverages and tobacco accounted for as much as 71% of retail sales in 2002. The share of food related items had, however, declined over the review period, down from 73% in 1999. This is not unexpected, because with income growth, Indians, like consumers elsewhere, have started spending more on non-food items compared with food products. 20 Sales through supermarkets and department stores are small compared with overall retail sales. Nevertheless, their sales have grown much more rapidly, at almost a triple rate (about 30% per year during the review period). This high acceleration in sales through modern retail formats is expected to continue during the next few years, with the rapid growth in numbers of such outlets due to consumer demand and business potential. The factors responsible for the development of the retail sector in India can be broadly summarized as follows: †¢ Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence of consumer tastes. Looking at income classification, the National Council of Applied Economic Research (NCAER) classified approximately 50% of the Indian population as low income in 1994-95; this is expected to decline to 17. 8% by 2006-07. †¢ Liberalization of the Indian economy which has led to the opening up of the market for consumer goods has helped the MNC brands like Kellogg‘s, Unilever, Nestle, etc. 21 To make significant inroads into the vast consumer market by offering a wide range of choices to the Indian consumers. †¢ Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc. The internet revolution is making the Indian consumer more accessible to the growing influences of domestic and foreign retail chains Reach of satellite T. V. channels is helping in creating awareness about global products for local markets. About 47% of India‘s population is under the age of 20; and this will increase to 55% by 2015. This young population, which is technolog y-savvy, watch more than 50 TV satellite channels, and display the highest propensity to spend, will immensely contribute to the growth of the retail sector in the country. As India continues to get strongly integrated with the world economy riding the waves of globalization, the retail sector is bound to take big leaps in the years to come. The Indian retail sector is estimated to have a market size of about $ 180 billion; but the organised sector represents only 2% share of this market. 22 Most of the organised retailing in the country has just started recently, and has been concentrated mainly in the metro cities. India is the last large Asian economy to liberalize its retail sector. In Thailand, more than 40% of all consumer goods are sold through the super markets and departmental stores. A similar phenomenon has swept through all other Asian countries. Organised retailing in India has a huge scope because of the vast market and the growing consciousness of the consumer about product quality and services. A study conducted by Fitch, expects the organized retail industry to continue to grow rapidly, especially through increased levels of penetration in larger towns and metros and also as it begins to spread to smaller cities and B class towns. Fuelling this growth is the growth in development of the retail-specific properties and malls. According to the estimates available with Fitch, close to 25mn sq. ft. of retail space is being developed and will be available for occupation over the next 36- 48 months. Fitch expects organized retail to capture 15%-20% market share by 2010. A McKinsey report on India says organised retailing would increase the efficiency and productivity of entire gamut of economic activities, and would help in achieving higher GDP growth. At 6%, the share of employment of retail in India is low, even when compared to Brazil (14%), and Poland (12%). 23 PRESENT INDIAN SCENARIO * Unorganized market: Rs. 583,000 crores * Organized market: Rs. 5, 000 crores * 5X growth in organized retailing between 2000-2005 * Over 4,000 new modern Outlets in the last 3 years * Over 5,000,000 sq. ft. of mall space under development * The top 3 modern retailers control over 750,000 sq. ft. of retail space * Over 400,000 shoppers walk through their doors every week * Growth in organized retailing on par with expectations and projections of the last 5 Years: on course to touch Rs. 5,000 crores (US$ 7 Billion) or more by 2005-06 TRADITIONAL RETAIL SCENE IN INDIA India is the country having the most unorganized retail market. Traditionally the retail business is run by Mom Pop having Shop in the front house at the back. More than 99% retailers function in less than 500Sq. Ft of area. All the merchandise was purchased as per the test vim and fancies of the proprietor also the pricing was done on ad hock basis or by seeing at the face of customer. Generally the accounts of trading home are not maintained separately. Profits were accumulated in slow moving non-moving stocks which were to become redundant or consumed in-house. Thus profits were vanished without their knowledge. 24 The Manufactures were to distribute goods through C F agents to Distributors Wholesalers. Retailers happen to source the merchandise from Wholesalers reach to end-users. The merchandise price used to get inflated to a great extent till it reaches from Manufacturer to End-user. Selling prices were largely not controlled by Manufacturers. Branding was not an issue for majority of customers. More than 99% customers are price sensitive not quality or Brand Sensitive at the same time they are Brand conscious also. Weekly Bazaar in many small tows was held almost all the commodities were on the scene including livestock. Bargaining was the unwritten law of market. Educational qualification level of these retailers was always low. Hence market was controlled by handful of distributors /or Wholesalers. Virtually there was only one format of retailing that was mass retail. Retailer to consumer ratio was very low, for all the categories without exception. Varity in terms of quality, Styles were on regional basis, community based truly very low range was available at any given single place. Almost all the purchases / (buying) by mass population was need oriented next turn may be on festivals, Marriages, Birthdays some specific occasions. 25 Impulsive buying or consumption is restricted to food or vegetables etc. Having extra pair of trousers or Shirts or Casuals Formals leisure wear sports wear different pair of shoes for occasions is till date is a luxury for majority population except for those living in Metros. Purchasing power of Indian urban consumer is very low and that of Branded merchandise in categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food, Jewellery, are slowly seeping into the lifeline of Indian City folks. However electronic electrical home appliances do hold appropriate image into the minds of consumers. Brand name does matter in these white goods categories. In the coming times also majority of organized retailers will find it difficult to keep balance with rest of the unbranded retail market which is very huge. Different Forms of Retailing : Emergence of new formats of retailing in India Popular Formats †¢ Hyper marts 26 †¢ Supermarkets †¢ Departmental Stores †¢ Speciality Stores 27 †¢ Discount/shopping list grocer †¢ Traditional retailers trying to reinvent by introducing self- service formats as well as value- added services such as credit, free home delivery etc. RetailerOriginal formats RPG Retail Supermarket (Food world) Piramal’sDepartment Store (Pyramid Megastore) Pantaloon Small format outlets (Shoppe) RetailDepartment Store (Pantaloon) K RahejaDepartment Store (shopper’s Groupstop) Specialty Store (Crossword) Tata/ Trent Department Store (Westside) Landmark Department Store (Lifestyle) Group Later Formats Hypermarket (Spencer’s)Specialty Store (Health and Glow) Discount Store (TruMart) Supermarket (Food Bazaar) Hypermarket (Big Bazaar) Mall (Central) Supermarket (TBA) Hypermarket (TBA) Hypermarket (Star India Bazaar) Hypermarket (TBA) Others Discount Store (Subhiksha, Margin Free, Apna Bazaar), Supermarket Nilgiri’s), Specialty Electronics 28 Plans of Large Retailers * Reliance Retail: investing Rs. 30,000 crore ($6. 67 billion) in setting up multiple retail formats with expected sales of Rs. 90,000 crore plus ($20 billion) by 2009-10. * Pantaloon Retail: Will occupy 10 mn sq. ft retail space and achieve Rs. 9,000 crore-plus ($2 bn) sales by 2008. * RPG: Planning IPO w ill have 450-plus Music World, 50-plus Spencer’s Hyper covering 4 mn sq. ft by 2010. * LIFESTYLE: Investing Rs. 400 crore-plus ($90 mn) in next five years on Max Hypermarkets value retail stores, home and lifestyle centres. Rahejas: Operates Shoppers’ Stop, Crossword, Inorbit Mall, and ‘Home Stop’ formats. Will operate 55 â€Å"Hyper city† hypermarkets with US$100 million sales across India by 2015. * Pyramids Retail: Aiming to occupy 1. 75 million sq. ft retail spaces through 150 stores in next five years. * TATA (Trent Ltd. ): Trent to open 27 more stores across its retail formats adding 1 mn sq. ft of space in the next 12 DLF malls. Titan industries to add 50-plus Titan and Tanishq stores in 2006. 29 Small is big for Indian retail: It’s raining malls in small-town India. Whether it’s Kanpur, Ahmadabad, Indore, Agra, Baroda or Surat, the mall and multiplex culture has caught on in the country’s smaller cities, powered by the burgeoning purchasing power of India’s middle-class. From a handful of malls in the mid ’90s, India today has nearly 200 malls spread across large and small cities. And 700 new malls are coming up all over India40% of them concentrated in the smaller cities. Small-town India is the next big thing in the retail business. Consider these numbers: in 2005, the contribution of smaller cities to total organized retailing sales was 15%. By the end of this year, that proportion is expected to grow to 25%. Organized retailing in small-town India is growing at a staggering 50-60% a year compared to 35%-40% in the large cities. The striking point is that it is the big names in the organized retail business that are eyeing these new opportunities. The Kishore Biyani-owned Future Group, India’s largest retailer, plans to invest Rs 3,600 crore in 100 stores in 30 cities, increasing its retail space from 3. 5 million square feet to 30 million sq feet. The RPG group plans to open malls in all cities with a population of over 8 lakh. Similarly, Wills Lifestyle, the garments and accessories retailing division of ITC Ltd, plans to increase its footprint by doubling the number of stores from 50 to around 100 in the next two to three years, mostly in smaller cities. 30 Even Sunil Mittal’s Bharti group has announced plans to get into food and farm products retailing. All these plans, however, are dwarfed by Mukesh Ambani’s ambitions to do a Wal-Mart in India by investing $5. 60 billion (Rs 25,000 crore) and covering 1,500 cities and towns. The small-town retail boom could be considered a show-case of India’s freemarket prosperity. It is being powered by healthy economic growth that is making more Indians more prosperous. Organized retailers have understood this and are hoping to ride the wave, exploit the first-mover advantage and establish strong brand loyalties in these relatively under-served markets. Indeed, this is probably the most compelling example of the trickle-down impact of liberalization in India. Looking ahead, retail analysts suggest that the sustained success of the IT and industries in small towns is expected to create more jobs and enhance spending power. Typically, small cities offer a 15% to 30% cost advantage over larger cities, not just in terms of employee costs but real estate costs as well, not to speak of the gains that accrue from reduced staff attrition rates. This gap is expected to widen over the next few years, creating a pull for smaller towns that will, in turn, power the small-town retail revolution. At present, real estate costs present a major incentive for India’s organized retailers. Average rental values for ground-floor space are Rs 50-60 per square foot a month, against Rs 100-120 per sq foot a month in the bigger cities. 1 However, a strong demand for retail space has more than doubled rentals in cities like Jaipur, Chandigarh, Surat and Lucknow. While in the metros, retailers are filling gaps by increasing more stores, in small towns, these malls are way beyond the expectations of the consumers. These cities are untapped markets and retailers find it important to establish their brands there. Smaller ci ties are seeing plenty of action. For instance, Ludhiana can already boast worldwide restaurant chains like KFC, McDonald’s, Pizza Hut, Domino’s Pizza, Ruby Tuesday and Subway. A new world-class, 25-acre commercial centre and some seven new shopping malls-cum-entertainment centres are under construction. The Indian retail market is estimated at $350 billion. But organized retail is estimated at only $8 billion. However, the opportunity is huge—by 2010, organized retail is expected to grow to $22 billion. With the growth of organized retailing estimated at 40% (CAGR) over the next few years, Indian retailing is clearly at a tipping point. India is currently the ninth largest retail market in the world. It is names like Dehradun, Vijayawada, Lucknow and Nasik that will power India up the rankings soon. The Indian retail sector can be broadly classified into: a) FOOD RETAILERS There are large number and variety of retailers in the food-retailing sector. 32 Traditional types of retailers, who operate small single-outlet businesses mainly using family labour, dominate this sector. In comparison, super markets account for a small proportion of food sales in India. However the growth rate of super market sales has being significant in recent years because greater numbers of higher income. Indians prefer to shop at super markets due to higher standards of hygiene and attractive ambience. b) HEALTH BEAUTY PRODUCTS With growth in income levels, Indians have started spending more on health and beauty Products Here also small, single- outlet retailers dominate the market. However in recent years, a few retail chains specializing in these products have come into the market. Although these retail chains account for only a small share of the total market , their business is expected to grow significantly in the future due to the growing quality consciousness of buyers for these products . 33 c) CLOTHING FOOTWEAR Numerous clothing and footwear shops in shopping centres and markets operate all over India. Traditional outlets stock a limited range of cheap and popular items; in contrast, modern clothing and footwear stores have modern products and attractive displays to lure customers. However, with rapid urbanization, and changing patterns of consumer tastes and preferences, it is unlikely that the traditional outlets will survive the test of time. d) HOME FURNITURE HOUSEHOLD GOODS Small retailers again dominate this sector. Despite the large size of this market, very few large and modern retailers have established specialized stores for these products. However there is considerable potential for the entry or expansion of specialized retail chains in the country. e) DURABLE GOODS 34 The Indian durable goods sector has seen the entry of a large number of foreign companies during the post liberalization period. A greater variety of consumer electronic items and household appliances became available to the Indian customer. Intense competition among companies to sell their brands provided a strong impetus to the growth for retailers doing business in this sector. f) LEISURE PERSONAL GOODS Increasing household incomes due to better economic opportunities have ncouraged consumer expenditure on leisure and personal goods in the country. There are specialized retailers for each category of products (books, music products, etc. ) in this sector. Another prominent feature of this sector is popularity of franchising agreements between established manufacturers and retailers. 35 INDIAN RETAIL IS MOVING INTO SECOND GEAR 1) FIRST GEAR: (Create a wareness) * New retailers driving awareness * High degree of fragmentation * Real estate groups starting retail chains * Consumer expecting ‘value for money’ as core value 2) SECOND GEAR: (Meet customer expectations) Consumer-driven * Emergence of pure retailers * Retailers getting multi-location and multi-format * Global retailers evincing interest in India 3) THIRD GEAR: (Back end management) * Category management * Vendor partnership * Stock turns * Channel synchronization * Consumer acquisition * Customer relation’s management 4) FOURTH GEAR: (Consolidation) * Aggressive rollout 36 * Organized retail acquitting significant share * Beginning of cross-border movement * Mergers and acquisitions For a start, these retailers need to invest much more in capturing more specific market. Intelligence as well as almost real-time customer purchase behaviour information. The retailers also need to make substantial investment in understanding/acquiring some advanced expertise in developing more accurate and scientific demand forecasting models. Re-engineering of product sourcing philosophies-aligned more towards collaborative planning and replenishment should then be next on their agenda. The message, therefore for the existing small and medium independent retailers is to closely examine what changes are taking place in their immediate vicinity, and analyze. Whether their current market offers a potential redevelopment of the area into a more modern multi-option destination. If it does, and most commercial areas in India do have this potential, it would be very useful to form a consortium of other such small retailers in that vicinity and take a pro-active approach to pool in resources and improve the overall infrastructure. 37 The next effort should be to encourage retailers to make some investments in improving the interiors of their respective establishments to make shopping an enjoyable experience for the customer. As the retail marketplace changes shape and competition increases, the potential for improving retail productivity and cutting costs is likely to decrease. Therefore, it will become important for retailers to secure a distinctive position in the marketplace based on value, relationships or experience. Finally, it is important to note that these strategies are not strictly independent of each other; value is function of not just price, quality and service but can also be enhanced by Personalization and offering a memorable experience. In fact, building relationships with customers can by itself increase the quality of overall customer experience and thus the perceived value. But most importantly for winning in this intensely competitive marketplace, it is critical to understand the target customer’s definition of value and make an offer, which not only delights the customers but also is also difficult for competitors to replicate. Challenges of Retailing in India Retailing as an industry in India has still a long way to go. To become a truly flourishing industry, retailing needs to cross the following hurdles: Automatic approval is not allowed for foreign investment in retail. †¢ Regulations restricting real estate purchases, and cumbersome local laws. †¢ Taxation, which favours small retail businesses. †¢ Absence of developed supply chain and integrated IT management. 38 †¢ Lack of trained work force. †¢ Low skill level for retailing management. †¢ Intrinsic complexity of reta iling – rapid price changes, constant threat of product obsolescence and low margins. The retailers in India have to learn both the art and science of retailing by closely following how retailers in other parts of the world are organizing, anaging, and coping up with new challenges in an ever-changing marketplace. Indian retailers must use innovative retail formats to enhance shopping experience, and try to understand the regional variations in consumer attitudes to retailing. Retail marketing efforts have to improve in the country – advertising, promotions, and campaigns to attract customers; building loyalty by identifying regular shoppers and offering benefits to them; efficiently managing high-value customers and monitoring customer needs constantly, are some of the aspects which Indian retailers need to focus upon on a more pro-active basis. Despite the presence of the basic ingredients required for growth of the retail industry in India, it still faces substantial hurdles that will retard and inhibit its growth in the future. One of the key impediments is the lack of FDI status. This has largely limited capital investments in supply chain infrastructure, which is a key for development and growth of food retailing and has also constrained access to world-class retail practices. 39 Multiplicity and complexity of taxes, lack of proper infrastructure and relatively high cost of real estate are the other impediments to the growth of retailing. While the industry and the government are trying to remove many of these hurdles, some of the roadblocks will remain and will continue to affect the smooth growth of this industry. Fitch believes that while the market share of organised retail will grow and become significant in the next decade, this growth would, however, not be at the same rapid pace as in other emerging markets. Organised retailing in India is gaining wider acceptance. The development of the organised retail sector, during the last decade, has begun to change the face of retailing, especially, in the major metros of the country. Experiences in the developed and developing countries prove that performance of organised retail is strongly linked to the performance of the economy as a whole. This is mainly on account of the reach and penetration of this business and its scientific approach in dealing with customers and their needs. In spite of the positive prospects of this industry, Indian retailing faces some major hurdles (see Table 1), which have stymied its growth. Early signs of organized retail were visible even in the 1970s when Nilgiris food), Viveks (consumer durables) and Nallis (sarees) started their operations. 40 However, as a result of the roadblocks (mentioned in Table 1), the industry remained in a rudimentary stage. While these retailers gave the necessary ambience to customers, little effort was made to introduce world-class customer care practices and improve operating efficiencies. Moreover, most of these modern developments were restricted to south India, which is still regarded as a ? Mecc a of Indian Retail‘ KEY CHALLENGES: 1) LOCATION: â€Å"Right Place, Right choice† Location is the most important ingredient for any business that relies on customers, and is typically the prime consideration in a customers store choice. Locations decisions are harder to change because retailers have to either make sustainable investments to buy and develop real estate or commit to long term lease with developers. When formulating decision about where to locate, the retailer must refer to the strategic plan: * Investigate alternative trading areas. * Determine the type of desirable store location * Evaluate alternative specific store sites 2) MERCHANDISE: The primary goal of the most retailers is to sell the right kind of merchandise and nothing is more central to the strategic thrust of the retailing firm. 41 Merchandising consists of activities involved in acquiring particular goods and services and making them available at a place, time and quantity that enable the retailer to reach its goals. Merchandising is perhaps, the most important function for any retail organization, as it decides what finally goes on shelf of the store. 3) PRICING: Pricing is a crucial strategic variable due to its direct relationship with a firm’s goal and its interaction with other retailing elements. The importance of pricing decisions is growing because today’s customers are looking for good value when they buy merchandise and services. Price is the easiest and quickest variable to change. 4) TARGET AUDIENCE: â€Å"Consumer the prime mover† â€Å"Consumer Pull†, however, seems to be the most important driving factor behind the sustenance of the industry. The purchasing power of the customers has increased to a great extent, with the influencing the retail industry to a great extent, a variety of other factors also seem to fuel the retailing boom. 5) SCALE OF OPERATIONS: Scale of operations includes all the supply chain activities, which are carried out in the business. It is one of the challenges that the Indian retailers are facing. The cost of business operations is very high in India. 42 FactorsDescriptionImplications Barriers to FDIFDI not permitted in pureAbsence of global retailingplayers Franchisee arrangementLimited exposure to best allowedpractices Lack of IndustryGovernment does notRestricted availability of Statusrecognize the industryfinance Restricts growth and scaling up StructuralLack of urbanizationLack of awareness of ImpedimentsPoor transportation nfrastructure Consumer habit of buying fresh foods Administered pricing Indian consumers Restricted retail growth Growth of small, one- store formats, with unmatchable cost structure Wastage of almost 20%- 25% of farm produce High Cost of RealPro-tenant rent laws EstateNon-availability of government land, zoning restrictions Lack of clear ownership titles, high stamp duty (10%) Supply Cha inSeveral segments like food Bottlenecksand apparel reserved for Difficult to find good real estate in terms of location and size High land cost owing to constrained supply Disorganized nature of transactions Limited product range Makes scaling up 43 SSIs Distribution, logistics constraints – restrictions of purchase and movement of food grains, absence of cold chain infrastructure Long intermediation chain difficult High cost and complexity of sourcing planning Lack of value addition and increase in costs by almost 15% Complex TaxationDifferential sales tax ratesAdded cost and Systemacross statescomplexity of Multi-point octroidistribution Sales tax avoidance byCost advantage for smaller storessmaller stores through ax evasion Multiple Legislations Stringent labour law governing hours of work, minimum wage payments Multiple licenses/clearances required CustomerLocal consumption habits PreferencesNeed for variety Cultural issues Limits flexibility in operations Irritant value in establishing chain operations; adds to overall costs Leads to product proliferation Need to stock larger number of SKUs at store level Increases complexity in sourcing planning Increases the cost of 44 st ore management Availability of Talent Highly educated class does not consider retailing a rofession of choice Lack of proper training ManufacturersNo increase in margins Backlash Lack of trained personnel Higher trial and error in managing retail operations Increase in personnel costs Manufacturers refuse to dis-intermediate and pass on intermediary margins to retailers ORGANISED RETAILING IN INDIA: Organized retailing is spreading and making its presence felt in different parts of the country. The trend in grocery retailing, however, has been slightly different with a growth concentration in the South. However, the Mecca of retailing is undoubtedly Chennai. What was considered a `traditional’, conservative’ and `cost-conscious’ market, proved to be the home ground for most of the successful retail names – Food World, Music World, Health and Glow, Titan, Big Bazaar and Tanishq -to name a few. 45 The choice of Chennai as the `retail capital’ has surprised many, but a variety of factors acted in its favour. Chennai, in spite of being a rapidly growing metropolis offers reasonable real estate prices, one of the most critical elements for the industry. Chennai has been witnessing a high industrial growth and ncreasing presence of the MNCs, both in the IT sector as well as outside it. The industrial boom has led to the emergence of new residential areas with aggregation of professionals as well as a rapid increase in the number of `double-income’ households and growth of the nouveau riche/upper middle class with increased purchasing power. These have been combined with the increasing need for touch an d feel shopping (especially for the large migrant population). All the factors have acted favourably in nurturing the industry. Consumer- the prime mover: A variety of factors seem to influence the growth in the retailing industry. Consumer Pull’, however, seems to be the most important driving factor behind the sustenance of the industry. In this context, A. F. Ferguson Co. had carried out a brief survey among consumers across income segments to understand their spending pattern. An analysis of the `monthly purchase basket of the consumers surveyed indicated that the average monthly household spends on food and grocery related items varied across income segments. 46 For instance, in the case of upper income households, the average spend was around Rs 4,200 per month. As against this, the average spend in the case of a middle income household was around Rs. 2,850 and lower income households Rs. 1,250 per month. (This is computed from a sample of 100 customers having an average family size of four. ) Based on the distribution of the more than 15 lakh households in Chennai across income segments and the average spend, a conservative estimate of the grocery retailing potential at Chennai will be around Rs. 300 crores. Besides increasing purchasing power, a variety of other factors also seem to fuel the retailing boom. With increase in double-income households and working women, there is an increasing pressure on time with very little time being available for leisure. In this scenario, consumers are seeking the convenience of one-stop shopping, whereby they could have better utility of time. They are also seeking speed and efficiency in processing, as a result. 4 Being more aware, consumers are on the look-out for more information, better quality and hygiene as well as increased customer service. These changes in consumer behaviour also augur well for the retailing industry. However, in India there are no uniform trends with respect to consumer buying behaviour. There are visible differences in the shopping pattern of consumers across income segments as shown in the table. Organized retailing has definitely made headway in the upper class. However, even in this segment, items such as milk, fruits, vegetables and a significant portion of `through-the-month’ purchases seem to be done at traditional outlets. The middle income class prefers shopping for processed food and personal care in supermarkets and fall back on traditional outlets for bulk shopping. Organized retail outlets seem to be associated with branded items/special purchases. Organized retailing does not seem to have made an impact on the lower class, except for `curiosity’ shopping. The biggest question before organized retailers therefore, is whether this really means a huge untapped potential for the organized retailers and whether the conversion in mindset going to be easy. Emerging trends: 48 The single most important evolution that took place along with the retailing revolution was the rise and fall of the dotcom companies. A sudden concept of `non-store’ shopping emerged, which threatened to take away the potential of the store. More importantly, the very nature of the customer segment being addressed was almost the same. The computer-savvy individual was also a sub-segment of the `store’ frequenting traffic. Internationally, the concept of net shopping is yet to be proven. And the poor financial performance of most of the companies offering virtual shopping has resulted in store-based retailing regaining the upper hand. Other forms of non-store shopping including various formats such as catalogue/mail order shopping, direct elling, and so on are growing rapidly However, the size of the direct market industry is too limited to deter the retailers. For all the convenes. Once that it offers, electronic retailing does not suit products where `look and see’ attributes are of importance, as in apparel, or where the value is very high, such as jewellery, or where the performance has to b e tested, as of consumer durables. 49 The most critical issue in electronic retailing, especially in a country such as ours, relates to payments and the various security issues involved. Retail management skills: It is a fact that the retailing industry is in its starting phase in our country. The benefits of organized retailing will only be felt once an equitable scale is achieved. This to a large extent depends on the store size, the walkthroughs, and bills per customer per year, average bill size and the revenue earned per sq. ft. But besides resources and bottom line, a variety of other aspects need to be in place for tasting success. The need for qualified and trained manpower is of utmost importance. The need for specialized skills is increasingly felt in the areas of: Strategic management – strategizing, targeting and positioning, marketing and site selection, among others Merchandise management – Vendor selection, inventory management, pricing and so on Store management – Layout, display, customer relationship, inventory management, etc. Administrative Management – Human resources, finance, marketing and so on 50 With the need for specialized skill set, retailing has become a specialized area of knowledge and training. The RPG School of Retailing and the introduction of specialized retailing courses at various business schools, including the IIMs, stand testimony to this. Technology impact: The other important aspect of retailing relates to technology. It is widely felt that the key differentiator between the successful and not so successful retailers is primarily in the area of technology. Simultaneously, it will be technology that will help the organized retailer score over the unorganized players, giving both cost and service advantages. Retailing is a `technology-intensive’ industry. It is quoted that everyday at least 500 gigabytes of data are transmitted via satellite from the 1,200 point-of-sales counters of JC Penney to its corporate headquarters. Successful retailers today work closely with their vendors to predict consumer demand, shorten lead times, reduce inventory holding and thereby, save cost. Wal-Mart pioneered the concept of building a competitive advantage through distribution and information systems in the retailing industry. They introduced two innovative logistics techniques – cross-docking and electronic data interchange. Today, online systems link point-of-sales terminals to the main office where detailed analyses on sales by item, classification, stores or vendor are carried out online. 51 Besides vendors, the focus of the retailing sector is to develop the link with the consumer. `Data Warehousing’ is an established concept in the advanced nations. With the help of `database retailing’, information on existing and potential customers is tracked. Besides knowing what was purchased and by whom, information on softer issues such as demographics and psychographics is captured. Retailing, as discussed before, is at a nascent stage in our country. Most organized players have managed to put the front ends in place, but these are relatively easy to copy. The relatively complicated information systems and underlying technologies are in the process of being established. Most grocery retailers such as Food World have started tracking consumer purchases through CRM. The lifestyle retailers through their `affinity clubs’ and `reward clubs’ are establishing their processes. The traditional retailers will always continue to exist but organized retailers are working towards revamping their business to obtain strategic advantages at various levels – market, cost, knowledge and customer. 52 With differentiating strategies – value for money, shopping experience, variety, quality, discounts and advanced systems and technology in the back-end, change in the equilibrium with manufacturers and a thorough understanding of the consumer behaviour, the ground is all set for the organized retailers. The bottom line could look brighter, after all! It would be important to note, however, that the retailing industry in India is still a `protected industry’. It is one of the few sectors which still have restrictions on FDI. Given the current trend in liberalization, it will not be long before the retailing sector is also thrown open to international competition. This will see a further segregation of the international retailing brands and the domestic retailers, thereby injecting much greater dynamism into the market. That will be when the real action will begin. In the second article on retailing, we uncover a model for retailers to handle the emerging scenario. India’s retail sector is going to transform and with a three-year compounded annual growth rate of 46. 64 per cent, retail sector is the fastest growing sector in the Indian economy. Traditional markets are transforming themselves in new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Western-style malls have begun appearing in metros and near metro cities, introducing the Indian consumer to a new shopping experience. How to cite Brand Elements, Papers

Societies Realization Of Rock Essay Example For Students

Societies Realization Of Rock Essay Societies realization of Rockby KarenThe cultural establishment of the 50s was one of prosperity and rules. Authority figures were respected. There was a right and wrong. There were accepted ways of doing things and white people did what was expected of their class. Children and teenagers of the early 50s followed these rules obediently and unquestioningly. Then the middle 50s changed lives of Americans forever. They invented rocknroll. The establishment, which included parents, teachers and nearly ALL adults listened to Bill Haley and the? Comets send Rock Around the Clock though transistor radios everywhere in the country. He was different. But it was when Elvis hit the scene that the white establishment in every city and town started to worry. Elvis had long hair and sideburns and looked like a hood. He was a white guy that sang like a black guy. His appearance on the Ed Sullivan Show was so controversial that it was reported he had to be photographed from the waist up. Elvis represented rebellion and something unnatural and obscene. Although fearful, the establishment predicted that rocknroll was a fad that would fade away. But it didnt. American teenagers loved the rebel style of Elvis. He represented a break from the rules; he sang a new kind of music that was theirs alone. He personified cool. Elvis crossed the lines of age, class, race and culture in a country that was conservative and correct. He was seen as a delinquent type and was even linked to atheism and communism (although it was later learned of his strong religious and patriotic convictions). The adults were certain that society would become Communistic and certainly was already becoming vulgar and obscene. The country would be doomed. We have parallels today: rap and punk rock are good examples of this. The kids who are in to defy societys rules with colored hair, body piercing, dress and activities such as moshing. Many of us look at these kids with a fearful eye wondering what kind will come out of this. Some say this behavior will mold our futures society into a country of irresponsible misfits. Yes it DOES sound familiar, doesnt it!Music Essays

Islamophobia and Its Effects

Thesis statement: Islamophobia has directly affected young Muslims; the negative perceptions that are associated with Islam may lead to self-exclusion and exclusion, with noticeable effects on self esteem and social practices. A lot of efforts were made to control the effects that were triggered by the impact of Islamophobia.Advertising We will write a custom essay sample on Islamophobia and Its Effects specifically for you for only $16.05 $11/page Learn More Introduction Experts define Islamophobia as fear against, or prejudice or hate towards Islam or Muslims. (islamophobia.org) There has been an increase of the perceived trend of Islamophobia in the 2000s, that been linked to the 9/11 attacks in the USA, while on the other hand some relate it to the rapidly growing Muslim populations in the Western World, due to both immigrations and high fertility rate. A lot of young people are negatively affected by Islamophobia. Young Muslims are directly and high ly affected by it, the facts that lead to many acts of discrimination. It’s quite obvious that negative perceptions associated with Islam may lead to self-exclusion and exclusion, with noticeable effects on self esteem and social practices. Causes of Islamophobia The concerns of Muslim world over the rise of Islamaphobia have become one of the major challenges of today’s world. This phenomenon is voiced very strongly in global and regional politics troubling the relationship between Islam and Western countries. Terrorism has assumed serious proportions and become major cause Muslim stereotyping in the modern world where the role of media is central. Media wars took turned for the worst since the 9/11 terrorists attacks in the US. As a result, Muslims are subjected to different forms of discrimination inciting hatred and unrest in the society. This has been blamed on manipulation and misrepresentation of actual facts by media particularly in the North America, Britain a nd Europe. Media portrayal of Muslims in an offensive and denigrating manner witnessed unsettling changes on both systems making Muslims victims of terror and violence. Media have been delegated the responsibility of shaping public opinion while covering reality at the same time, but in this case, continued attacks by a section of marginal groups by the West has fostered a culture of intolerance and misunderstanding. Media shapes how we see the world, and by choosing negative and frightening names for people in communicating the crisis problem greatly shapes individual’s perception towards the group in question. Mirza (2009) argues that global dominance of Western media is capable of influencing people against Islam and Muslims by using the 9/11 attacks to capitalize its political campaign.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mirza (2009) adds that the media depict Muslim what Mirza (2009) terms as â€Å"fundamentalism†, â€Å"extremism† and â€Å"racialism† (p.1). Media being the central information point represent Muslims as collective victims of terrorisms and a security threat to the Western people hence the reason for their war justification in wars tone countries. While politicization of how media has stereotyped the entire Muslim group, little efforts have been made to respond to new cadre of islamaphobic. Too often, we (viewers and readers) are caught in between engaging in revisionism debate of Islamic religion and the convincing media position of what would otherwise be classified as injustice. Effects of Islam Discrimination, Exclusion and Self-esteem Dekker and Jolander (2009) argue that â€Å"Islam is the most anti-racist and anti- prejudicial way of life† (p.1). Politicisation of Muslim followers as terrorists has brought a very sad reality of hate and violence. It has been argued that discrimination of such groups has become a major problem on the minority in Muslim communities living in foreign countries diminishing the powerful universality of their culture. The development of hostile relationships has been on the rise resulting to increased discrimination and social isolation among Muslims. Muslim youths on the other hand have experienced great social exclusion increasing chances of school dropouts and low performances. The European Monitoring Centre (EUMC) also reported high undesirable outcome of discrimination and violence towards Muslims to be attributed from negative mass media reports. Many of these reports were associated with exclusion, discrimination and violence particularly in schools and in housing sectors. These unfounded hostility on Muslin followers led to one-dimensional interpretation of the Islam as ‘terrorists’ resulting to low school performances, high unemployment rate, low wages, verbal threats and physical aggression (Dekker and Jolander, 2009, p. 3). EUMC Reports European Monitoring Centre on Racism and Xenophobia (EUMC) reports on the nature of discrimination against Muslim and Islamophobic incidents recorded high rates of discrimination incidents particularly in areas of employment, education and housing which it argues to be linked to Islamaphobic attitudes (Bohner, 2010, p.240). Increased levels of Islamaphobic are represented in areas of poor housing and below average grades particularly in school going youths. In employment sector, EUMC (2004) argues that in Ireland State an increase of 7% in unemployment rates as opposed to the national average of 4 per cent as a result of low income levels. The same reports provided that European immigrants, more particularly Muslims are more likely to drop out of schools or even worse obtain lower qualifications as a result of discrimination.Advertising We will write a custom essay sample on Islamophobia and Its Effects specifically for you for only $16.05 $11/page Learn More In whereas religious education is involved, Imams without formal qualification with little understanding of the local social context invited to teach Muslim immigrants were likely to increase lack of understanding of Muslim religion. While on housing aspect, Muslim followers suffered greater vulnerability and insecurity in their housing status as opposed to other groups. List of incidents described as â€Å"Islamophobic† United Kingdom Since the September 11th attacks on the U.S, extremists groups have targeted Muslim communities in UK by vandalising their places of worship and intimidating their religion. For example, the Kingston Mosque was attacked by throwing bottles of beer and bacons and urinating on mosques following match against Muslim extremism (Commet, 2010, p.1). United States A Muslim cab driver was brutally attacked by a New York resident after professing to the Muslim religion (Siegel, 2010, p.1). Canada At the beginning of May, a group of unknown people attacked a mosque in Canadian City of Hamilton causing severe damages to Muslim schools and buildings which were estimated to have cost 5,000 Canadian dollars (Trend, 2010, p.1). Efforts against Islamophobia and Conclusion EUMC has proposed policies and measures to adequately tackle discrimination and addresses social injustice in areas of discrimination, employment opportunities and education standards that lead to social cohesion. Such strategies include; Implementation of legislation; EUMC proposes for specific measures to promote equality. It argues that formation of groups such as Race Equality Directive and the Employment Equality Directive will ensure minority individuals vulnerable to discrimination are aware of their rights. Recording and policing Islamic incidents. EUMC proposes for recording of racism incidents and encouragement of diversity police training programs. Implementation of social integration to ensure equal opportunities and encourage social cohesion should include Muslim representatives in policy making. Promotion of equal access to education and inclusion of Muslim religion in current curriculum to ensure history of minority groups are accurately represented (EUMC, 2004, p.4). In practical efforts, Luxembourg Ministry of Education incorporated a syllabus on â€Å"Instruction religieuse et morale† which focused on Inter-faith dialogues and explains human values of non-Christian religions. Secondly, the Inter-faith dialogue known as the ‘Islamic Forums’ in the same country aimed at reducing prejudices and fears towards the Muslim community will greatly reduce Islamaphobia incidents. Discussions on racism and Islamophobia in schools should be greatly encouraged to reflect diversity within communities. Encouraging Muslims to engage in Europe public life such as politics and social processes will greatly reduce Islamaphobic incidents. And lastly, media should validate its information to ensure its acc uracy before reporting to the general public.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Bohner, G. (2001). Attitudes. Introduction to social psychology, 3, 239-282. Commet, S. (2010). UK: Mosque attacked by protesters against Muslim extremism.  Retrieved from: http://islamineurope.blogspot.com/2010/11/uk-mosque-attacked-by-protesters.html Dekker, H., Jolanda, N. (2009).Islamophobia and its origins: A study among Dutch youth.  International Journal of Intercultural Relations, 20 (3), 1-31 EUMC. (2004). Highlights of EUMC report: Muslims in the European Union: Discrimination and Islamophobia. Social Science Research, 45, 1-5 Mirza, M. (2009). The Perception of Islam and Muslims in the Media and the Responsibility of European Muslims Towards the Media. Islamic Journal, 1, 1-4 Siegel, E. (December 14, 2010). Muslim cab driver stabbed in New York City Michael Enright arrested on hate crime charge. The Huffington Post, 1,1 Trend. (2010). Unknown persons attacked mosque in Canada. Retrieved from: https://en.trend.az/world/arab/1612283.html This essay on Islamophobia and Its Effects was written and submitted by user Carle1gh to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Econmic Sanctions Essay Example

Econmic Sanctions Essay Example Econmic Sanctions Essay Econmic Sanctions Essay There are many foreign policies that the United States of America follows by. There are many mechanisms of control In International relations that the U. S abides by to help ensure peace and equality. One of our actions to help ensure peace and unity is economic sanctions. Economic sanctions have been used for many years now in international relations. There has been countless number of times that the U. S has used this form of relations to deter a country away from its wrongful path of destruction. In recent news president Bark Obama has issued economic sanctions against Russia for their takeover of Crimea. The purpose of economic sanctions is to influence other countries in that their current behaviors or policies are wrongful to international law. The point of economic sanctions Is to punish the country that is acting out of norm. The country or countries enforcing these sanctions try to deprive the country being sanctioned of goods and trade that are essential for survival as a way of punishing them. The overall goal of these sanctions Is to try to Influence the country to change Its ways or o find a new source of trade or a different way of obtaining the goods that are being sanctioned. The host country that is applying the sanctions wants the target country to change its ways into what the host country feel is beneficial to all parties involved. We want to show the target country committing the act what will happen if they continue to keep up with their actions that are assumed morally wrong. This will show them if they continue to misbehave and going against the widely accepted international relations behavior it will be a very bleak future. In the example of most cent news involving Russia and the territory of Crimea president Obama is enforcing sanction on Russia because he believes it was wrongful of Russia to Invade Ukraine to take over the territory of Crimea. These actions dont follow the norm of international relations where one country Russia doesnt Just Invade another country Ukraine to take over the land Crimea. In the past the International laws were different and we would constantly see the boarders changing but in recent years this is a taboo act. There are many ways of using economic sanctions to get what the host nation believes is widely accepted rules. The different types of sanctions are quotas on imports and exports. Quotas on imports and exports is a limit on how much you are allowing yourself and ally countries to import and export goods with the target country. Another form of sanctions is restrictive import and export licensing. Embargos and boycotts Is a third and fourth form of sanctions. Embargos is a complete halt in trade and commerce with the target nation. Boycotts are a prevention method of doing business with the target country. When you boycott a good you dont Import that countries good. Tariffs are another form of economic inaction which Is basically a tax on goods or services that are Imported. Restrictions or canceling of trade agreements is another big example of sanctions. This is a big nation. It can prevent basic necessity of goods for the citizens and hider them from performing their daily routines. There are many opinions on whether or not economic sanctions really do work or do they harm both countries. One argument on the failure of sanctions is that when you impose sanctions against non-democratic nations because they are more difficult to punish (Allegiant). Against non-democracies, broad sanctions that impose significant costs on society allow undemocratic leaders to extract more rents, thereby strengthening their political position and making them less likely to yield (Allegiant). What this means is that it will be harder to influence a non-democratic nation that is currently under our sanctions to follow our ideology by imposing sanctions that will hurt the society. This will only make the non-democratic leader stronger and more powerful and in turn it will have the complete opposite effect of what we are trying to currently do. A second opinion on how sanctions fail is that it affects too many bystanders negatively. Successful sanctions must target the unfriendly within the target countries while shielding innocent bystanders from harm (Major). In order to have a successful sanction you need to be able to persuade and/or influence the country using coercion while you keep the innocent bystanders usually the citizens from too much harm. One danger of using sanctions as a punishment is that imposing heavy costs on the target nation, rather than achieving the desired policy change, often can be seen as a surrogate for success (Major). What this means is that if we put too much pressure on the target nation and hinder hem too much then our overall goal of persuading them into what we feel morally right might not happen. The opposite in fact can happen in a democratic nation if we make their lives much harder than before, they will feel that we are the ones who are ultimately wrong. Sanctions fail because non-democracies are difficult to punish (Allegiant). Overall sanctions are more likely to fail then they are to succeed. There are many good outcomes that can happen from economic sanctions. The overall goal of an economic sanction is to persuade or influence the target country onto complying with widely accepted international relation policies. Sanctions work by forcing the target countrys government to concede, or by leading a popular revolt that overthrows the government which can in result establish a government that will make the follow the principles that the host country is implying. Sanctions are most likely to be effective when they target the decision-makers responsible for any wrong doing and deny the assets and resources that are most valuable to these decision- making elites (Major). What this means is that for sanctions to work we need to deny he valuable assets to the target country. One example of when the U. S imposed sanctions in the past is during World War II. The U. S imposed an oil embargo against the nation of Japan. This hindered the Japanese greatly and it made them make an irrational decision on retaliation against the U. S at Pearl Harbor. This ended up working out because it caused the U. S to show its power and we ended up using the first atomic bomb against Japan. After we bombed Japan the Japanese realized that if it wanted to avoid any more destruction then it would have to succumb to the U. S and follow our sanctions. There has been a recent study that one of the best determinants of sanctions success has been the amount of damage done to the product (GNP) by somewhat over 2. 5 percent (Major). The target country that the sanction is being imposed on is going to take a hit in their economy. But this suffering is going to be the motivation for the countrys government that if it wants to hurt the economies any more than it is going to have make some drastic changes or to set up a new government that is willing to make the changes. The degree to which a group achieves its most favored policy on a particular issue is more a result of the reapportion of its resources that it devotes to that issue (Major). If we want the target country to conform to the sanction then we will need to put an adequate amount of resources to that issue. We will not persuade or force the country to make changes if we dont show them that this needs to happen. We need to be forceful and prove we are not messing around. Back to the example of Japan and WI, if we had not used the atomic bomb on Japan, the country would be totally different. We showed them that we meant business and it will have to listen to us or it would possibly face total extinction like their two major cities of Hiroshima and Nagasaki. The less apparent costs of economic sanctions, as compared to those of armed force, may encourage a facile resort to economic sanctions that would have been intolerable in the case of military action (Mallory). This is a good reason why economic sanctions are able to succeed. A sanction is going to be less costly than going to war with that nation. We never know the outcome of what can happen in a war but we can control the outcome if we impose a sanction. The host country can always retract and remove sanctions imposed upon the target country. But once we go to war with a country it is very hard to back off from the war without hurting the countrys image. It will make them look weak if we decide to back off from a war that we started. In conclusion sanctions are a true form of international politics. You have to be careful on how you impose them because you will never know how the target country will react. Sanctions are more likely to fail then they are to succeed. How much will the host country puts into the sanction and how much resources it will allocate to get the target country to conform will be the ultimate factor if it will succeed to not. Sources Used

Facts and History of Turkey

Facts and History of Turkey At the crossroads between Europe and Asia, Turkey is a fascinating country. Dominated by Greeks, Persians, and Romans in turn throughout the classical era, what is now Turkey was once the seat of the Byzantine Empire. In the 11th century, however, Turkish nomads from Central Asia moved into the region, gradually conquering all of Asia Minor. First, the Seljuk and then the Ottoman Turkish Empires came to power, exerting influence over much of the eastern Mediterranean world, and bringing Islam to southeast Europe. After the Ottoman Empire fell in 1918, Turkey transformed itself into the vibrant, modernizing, secular state it is today. Capital and Major Cities Capital: Ankara, population 4.8 million Major Cities: Istanbul, 13.26 million Izmir, 3.9 million Bursa, 2.6 million Adana, 2.1 million Gaziantep, 1.7 million Government of Turkey The Republic of Turkey is a parliamentary democracy. All Turkish citizens over the age of 18 have the right to vote. The head of state is the president, currently Recep Tayyip ErdoÄŸan. The prime minister is head of government; Binali YÄ ±ldÄ ±rÄ ±mis the current prime minister. Since 2007, presidents of Turkey are directly elected, and the president appoints the prime minister. Turkey has a unicameral (one house) legislature, called the Grand National Assembly or Turkiye Buyuk Millet Meclisi, with 550 directly elected members. Parliament members serve four-year terms. The judicial branch of government in Turkey is rather complicated. It includes the Constitutional Court, the Yargitay or High Court of Appeals, the Council of State (Danistay), the Sayistay or Court of Accounts, and military courts. Although the overwhelming majority of Turkish citizens are Muslims, the Turkish state is staunchly secular. The non-religious nature of Turkish government has historically been enforced by the military since the Republic of Turkey was founded as a secular state in 1923 by General Mustafa Kemal Ataturk. Turkeys Population As of 2011, Turkey has an estimated 78.8 million citizens. The majority of them are ethnically Turkish - 70 to 75% of the population. Kurds make up the largest minority group at 18%; they are concentrated primarily in the eastern portion of the country and have a long history of pressing for their own separate state. Neighboring Syria and Iraq also have large and restive Kurdish populations - the Kurdish nationalists of all three states have called for the creation of a new nation, Kurdistan, at the intersection of Turkey, Iraq, and Syria. Turkey also has smaller numbers of Greeks, Armenians, and other ethnic minorities. Relations with Greece have been uneasy, particularly over the issue of Cyprus, while Turkey and Armenia disagree vehemently over the Armenian Genocide carried out by Ottoman Turkey in 1915. Languages The official language of Turkey is Turkish, which is the most widely-spoken of the languages in the Turkic family, part of the larger Altaic linguistic group. It is related to Central Asian languages such as Kazakh, Uzbek, Turkmen, etc. Turkish was written using the Arabic script until Ataturks reforms; as part of the secularizing process, he had a new alphabet created that uses the Latin letters with a few modifications. For example, a c with a small tail curving beneath it is pronounced like the English ch. Kurdish is the largest minority language in Turkey  and is spoken by about 18% of the population. Kurdish is an Indo-Iranian language, related to Farsi, Baluchi, Tajik, etc. It may be written in the Latin, Arabic or Cyrillic alphabets, depending upon where it is being used. Religion in Turkey: Turkey is approximately 99.8% Muslim. Most Turks and Kurds are Sunni, but there are also important Alevi and Shia groups. Turkish Islam has always been strongly influenced by the mystical and poetic Sufi tradition, and Turkey remains a stronghold of Sufism. It also hosts tiny minorities of Christians and Jews. Geography Turkey has a total area of 783,562 square kilometers (302,535 square miles). It straddles the Sea of Marmara, which divides southeastern Europe from southwestern Asia. Turkeys small European section, called Thrace, borders on Greece and Bulgaria. Its larger Asian portion, Anatolia, borders Syria, Iraq, Iran, Azerbaijan, Armenia, and Georgia. The narrow Turkish Straits seaway between the two continents, including the Dardanelles and the Bosporus Strait, is one of the worlds key maritime passages; it is the only access-point between the Mediterranean and the Black Sea. This fact gives Turkey enormous geopolitical importance. Anatolia is a fertile plateau in the west, gradually rising to rugged mountains in the east. Turkey is seismically active, prone to large earthquakes, and also has some very unusual landforms such as the cone-shaped hills of Cappadocia. Volcanic Mt. Ararat, near the Turkish border with Iran, is believed to be the landing-place of Noahs Ark. It is Turkeys highest point, at 5,166 meters (16,949 feet). Climate of Turkey Turkeys coasts have a mild Mediterranean climate, with warm, dry summers and rainy winters. The weather becomes more extreme in the eastern, mountainous region. Most regions of Turkey receive an average of 20-25 inches (508-645 mm) of rain per year. The hottest temperature ever recorded in Turkey is 119.8 ° F (48.8 ° C) at Cizre. The coldest temperature ever was -50  °F (-45.6 ° C) at Agri. Turkish Economy: Turkey is among the top twenty economies in the world, with a 2010 estimated GDP of $960.5 billion US and a healthy GDP growth rate of 8.2%. Although agriculture still accounts for 30% of jobs in Turkey, the economy relies on industrial and service sector output for its growth. For centuries a center of carpet-making and other textile trade, and a terminus of the ancient Silk Road, today Turkey manufactures automobiles, electronics and other high-tech goods for export. Turkey has oil and natural gas reserves. It is also a key distribution point for Middle Eastern and Central Asia oil and natural gas moving to Europe and to ports for export overseas. The per capita GDP is $12,300 US. Turkey has an unemployment rate of 12%, and more than 17% of Turkish citizens live below the poverty line. As of January  2012, the exchange rate for Turkeys currency is 1 US dollar 1.837 Turkish lira. History of Turkey Naturally, Anatolia had a history before the Turks, but the region did not become Turkey until the Seljuk Turks moved into the area in the 11th century CE. On August 26, 1071, the Seljuks under Alp Arslan prevailed at the Battle of Manzikert, defeating a coalition of Christian armies led by the Byzantine Empire. This sound defeat of the Byzantines marked the beginning of true Turkish control over Anatolia (that is, the Asian portion of modern-day Turkey). The Seljuks did not hold sway for very long, however. Within 150 years, a new power rose from far to their east  and swept toward Anatolia. Although Genghis Khan himself never got to Turkey, his Mongols did. On the 26th of June, 1243, a Mongol army commanded by Genghiss grandson Hulegu Khan defeated the Seljuks in the Battle of Kosedag  and brought down the Seljuk Empire. Hulegus Ilkhanate, one of the great hordes of the Mongol Empire, ruled over Turkey for about eighty years, before crumbling away around 1335 CE. The Byzantines once more asserted control over parts of Anatolia as the Mongol hold weakened, but small local Turkish principalities began to develop, as well. One of those small principalities in the northwestern part of Anatolia began to expand in the early 14th century. Based in the city of Bursa, the Ottoman beylik would go on to conquer not only Anatolia and Thrace (the European section of modern-day Turkey), but also the Balkans, the Middle East, and eventually parts of North Africa. In 1453, the Ottoman Empire dealt a death-blow to the Byzantine Empire when it captured the capital at Constantinople. The Ottoman Empire reached its apogee in the sixteenth century, under the rule of Suleiman the Magnificent. He conquered much of Hungary in the north, and as far west as Algeria in northern Africa. Suleiman also enforced religious tolerance of Christians and Jews within his empire. During the eighteenth century, the Ottomans began to lose territory around the edges of the empire. With weak sultans on the throne  and corruption in the once-vaunted Janissary corps, Ottoman Turkey became known as the Sick Man of Europe. By 1913, Greece, the Balkans, Algeria, Libya, and Tunisia had all broken away from the Ottoman Empire. When World War I broke out along what had been the boundary between the Ottoman Empire and the Austro-Hungarian Empire, Turkey made the fatal decision to ally itself with the Central Powers (Germany and Austria-Hungary). After the Central Powers lost World War I, the Ottoman empire ceased to exist. All of the non-ethnically Turkish lands became independent, and the victorious Allies planned to carve Anatolia itself into spheres of influence. However, a Turkish general named Mustafa Kemal was able to stoke Turkish nationalism  and expel the foreign occupation forces from Turkey proper. On November 1, 1922, the Ottoman sultanate was formally abolished. Almost a year later, on October 29, 1923, the Republic of Turkey was proclaimed, with its capital at Ankara. Mustafa Kemal became the first president of the new secular republic. In 1945, Turkey became a charter member of the new United Nations. (It had remained neutral in World War II.) That year also marked the end of single-party rule in Turkey, which had lasted for twenty years. Now firmly aligned with the western powers, Turkey joined NATO in 1952, much to the consternation of the USSR. With the republics roots going back to secular military leaders such as Mustafa Kemal Ataturk, the Turkish military views itself as the guarantor of secular democracy in Turkey. As such, it has staged coups in 1960, 1971, 1980 and 1997. As of this writing, Turkey is generally at peace, although the Kurdish separatist movement (the PKK) in the east has been actively trying to create a self-governing Kurdistan there since 1984.

Too Busy Coursework Example | Topics and Well Written Essays - 250 words

Too Busy - Coursework Example Quality control evaluation of the new product line is the task of product manager. Attending local trade show featuring new technology products is up to the specialists in technology or/and some of our salespersons who might also establish new contacts there. I would delegate returning phone calls to my secretary or PA asking them to find out all information I should know and report it to me. The reason why I picked up the listed 4 tasks are as follows: doing new employee evaluation is strategically important because I need the right people in my team, so whereas my HR manager will do initial recruiting and selection, the final stage of evaluation before he or she starts working with us would be my responsibility. Reviewing strategic goals for the next two months is certainly something I have to do being a manager. I would also try to make time for meeting my business partner for afternoon golf game because business relationships need to be maintained same as personal ones, and we’re always doing business with people – so have to build relationships with them. And of course I would attend the regular weekly meeting I have been scheduling, although of course this would depend on what exactly the topic of the meeting is. If I skip it, this would give a bad impression to the people present at it, but I can make it shorter if I need to do lots of other

Case 4 Assignment Example | Topics and Well Written Essays - 750 words

Case 4 - Assignment Example These factors, and other, have contributed to a shortage of quality leaders coming through the ranks. At the current pace, this article points to the reality that many fear there will be a shortage of leadership talent in the coming decades that could be quite dire. Brown advocates implementing procedures now to locate, secure, and properly train future leaders. This begins with the idea that all existing managers become talent scouts. In order to effectively accomplish this task, managers must then be given tools that enable them develop the talent that they do find. This is a type of grooming that is sorely lacking today in corporate America. It involves giving ‘new talent’ opportunities to practice newly developed skills. They should also be given opportunities that allow them to complete special projects or rotations in an effort to get their feet wet and get a taste of what being an effective leader entails. During this entire process, the managers of today should b e providing emotional support and encouragement to new acquired acquired talent, in addition to providing them with constructive feedback designed to facilitate further growth and improvement. Critique Who’s Next in Line? Develop Tomorrow’s Leaders Today It is certainly plausible to consider that a looming talent gap exists at some point in the near future, should current trends not reverse themselves. As this synopsis effectively points out, it seems that too many managers today are not concerned with training quality new leaders to one day take over the reigns of various departments within an organization, or even to rise to through the executive ranks themselves at some point in the future. Rather, the focus seems to be on maintaining their own job security and well-being, as opposed to looking out for the best long term interests of the organization as a whole. With this in mind, then, it is important to be constantly looking for ways to attract, recruit, train, an d maintain quality staff that will take on larger leadership roles in the future. This is similar to college athletics. The teams that dominate year in and year out are not satisfied with the current ‘winning’ season. They constantly have one eye pointed towards the future and are actively recruiting the ‘new’ team of the future. As it should be with any successful business or public entity. The organization that is effective today is likely there because of its structure of leadership. Such personnel, however, will one day depart the agency and leave a leadership gap unless steps are put into place to make sure there are people already trained and ready to take their place. This is critical. A sudden retirement or loss of talent can leave an organization scrambling for answers. To combat this reality, Brown (2011) purports that, â€Å"In today’s environment, leaders need to accelerate the preparation of a pool of qualified successors for any level of their organization† (p. 95). This certainly appears to be a valid assumption, not only because of the growing numbers of current leaders set to retire in the near term, but also due to the increasing globalization existent in the world today. America no longer holds a monopoly on strong leadership. There is a fierce competition being

Development from Birth to 19 Essay Example for Free

Development from Birth to 19 Essay Physical:- 0-3 Physical development from birth is usually very quick, within the first few weeks of being born a baby will smile and start responding to sounds and environments. Gradually their muscles start to develop and by 6 months they will start reaching for and holding objects. Around the time a baby reaches one year they are beginning to crawl, and can roll from front to back. Using furniture to aid themselves in standing or using adult support to start taking some first steps. They are now able to sit unaided. Hand eye coordination starts improving as they pass objects between both hands. Teeth may start to show and more solid food will be introduced to them. As they move towards the age of two a child will begin walking and using toys to push and pull while they are walking. Picking objects up in different ways, building small towers and starting to show a preference for one hand. Pointing at their choices and waving and using their head to tell you yes or no. Between two and three they will start making marks on paper and developing their fine motor skills. Gross motor skills will develop, kicking balls and throwing them. 3-7 From three years gross motor skills will start advancing, such as jumping and running, stairs will become easier. They will gain more independence. Fine motor skills will be easier and they can start to dress and undress themselves with a small amount of assistance. By the time a child gets to four girls and boys become slightly different. Boy’s gross motor skills will be developed further when it comes to throwing, catching, climbing pedalling etc, however for girls their fine motor skills will be more developed with use of scissors, pens/pencils and threading beads. When children reach the age of five they will have more control with pencils, copying letters and shapes. Gross motor skills will keep on developing and they are able to kick with an aim, learning to hop on one leg and then the other. By six children will start taking risks with jumping from heights and will start riding bikes better as their confidence increases. They learn to do buttons while dressing thems elves and begin to learn laces. 7-12 At seven years old children can walk along a thin line with arms out to the side for balance. They will start riding a bike two-wheeled or possibly roller skates. Stamina will have increased showing in some activities such as swimming and gymnastics. They start to assess their environment when running avoiding objects that are in their way. Catching becomes better, and may even use only one hand when doing so. They are more competent with their writing skills, incorporating colours with their drawings, such as green at the bottom of the page for grass. Children aged eight and nine have a quicker reaction time and their body strength will have increased. They enjoy participating in sports and energetic games. They can control over small muscles and can draw and write with more skill and dexterity and start joining letters in their handwriting. At ten and eleven years girls and boys begin to differ again, girls experience puberty earlier than boys, generally girls are two years ahead of boys. Body proportions become more like those of adults. Writing has become established and they will now have a writing style, usually with joined up letters. 12-19 Physical becomes very different in each child from the age of twelve upwards as they are now in adolescence. Boys and girls have a big difference. Boys will become bigger than girls, body shape will change, muscles will develop and body hair will grow. Strength and coordination will increase. Other changes that happen within puberty will start such as their voices getting deeper, testicles and scrotum will begin to grow. With Girls body shape will change and start to round and become curvy. Their breasts will start to develop, menstruation will start however this can range from eight years until late teens, and the average age is around thirteen. Some girls may become physically mature by the age of fifteen and close to their adult height, however some may still develop larger breasts and a fuller figure. Intellectual:- 0-3 When a baby is born intellect is very simple by imitating and trying new ways of behaviour. For example, imitating adults when opening their mouth and sticking out their tongue. They start to make eye contact and recognise their primary carers and cry in expressive ways. Begin to understand the meanings of words such as bye and mama. By the time they are turning nine months old they will understand their daily routines and follow simple instructions. They will watch a toy be hidden and then look for it (object permanence) and also look in the correct direction for a falling toy. By one year old children will use the trial and error method to learn about objects. They understand simple instructions such as ‘clap hands’ or ‘wave bye’. They will start to learn body parts and will point to them and refer to themselves by name. By two years children begin to understand the consequences of their own actions and of those around them. They follow simple instructions and give empathy to other babies cry and try to provide comfort. Vocabulary will grow to about 1,000 words and will start to put phrases together. 3-7 At three years old children are able to match two or three colours, following instructions will have grown and are fascinated by cause and effect often asking ‘why’. They have grasped the concept of one and lots. At four years old children will talk about things in the past and in the future, their memory skills have increased and can often confuse fact with fiction, they can give reasons and solve problems, and are able to sort objects into groups. By five years old, a child can produce drawings with great detail, they become interested in reading and writing. By six years old, children think in a more co-ordinated way and can hold more than one point of view at a time. They are able to know the difference between reality and fantasy but may still be frightened by supernatural characters. They develop concepts of quantity such as length, volume, capacity and weight. Cultural conventions influence their drawing and writing. 7-12 At seven years old, children will start to become better with technology, using computers for simple word processing using the mouse and keyboard. They start to challenge themselves by using new materials for experiments. They enjoy learning mathematical and scientific concepts and can perform simple calculations in their heads and telling time. Children develop a logical way of thinking but are still limited compared to an adult. At eight and nine years old children have an increased attention span, they understand complex sentences and are able to speak and express their ideas. They learn to plan ahead and evaluate what they do. At ten and eleven, they begin to devise memory strategies, they understand the motives behind the actions of another. Children may become curious about alcohol, tobacco and drugs and want to understand more about them. 12-19 During adolescence teenagers become more responsible for their own thoughts, words and actions, they think about possibilities and their future, occupations and relationships etc. Teenagers form their individual identity with guidance from education, parents and peers. They think through hypotheses and by using their ability they think about situations that are contrary to fact. They use imagination when solving problems and they approach a problem with a systematic method. Communication and language:- 0-3 A child’s language development usually begins within their first three months, babies will watch faces and mouths and try to copy other people’s movement and sounds. They will coo, gurgle and cry in expressive ways, they smile in response to speech. They laugh and vocalise with increasing tone and intensity. At around six months babies babble spontaneously, talk to themselves and squeal with delight. At nine months babies enjoy communicating with sounds, they understand and obey the command ‘no’. At the age of one, children will speak two to six or more recognisable words and show that they understand many more. At twelve months deaf babies stop babbling and begin to learn the special manual gestures of sign language. They start to learn a few body parts. At eighteen months the vocabulary grows to six to forty recognisable words and understand many more than that, using gestures alongside these words. Singing is enjoyable as well as listening to songs and rhymes. At two years old children speak over 200 words and learn new words rapidly, but can understand many more words than they can speak. Phases are used as telegraphic speech some phrases can mean more than one thing. Naming things becomes fun and they spend a great deal of time doing this. ‘Why’ becomes a favourite word and questions are constantly being asked. As a child reaches three years old, they will join in and remember both words and actions to songs, speech progresses into longer sentences and can easily learn new words, names, places and so on. 3-7 As children grow at three years old, if more than one language is being spoken around them they will learn more than one language. They can carry on conversations but often miss link words like ‘the’ and ‘is’ During their singing and speaking they will use pitch and tone. At four years old, children start to talk in past and in the future. They begin to recognise patterns in the way words are formed and apply these when talking however they are unaware that many common words have irregular forms, they may say ‘I runned’ or ‘I goed’. Jokes and play on words become enjoyable. At five years old children will talk with a good knowledge of tense, using the past, present and future in conversation. They are fluent in speech and grammatically correct for the majority. Questions are asked about abstract words like ‘beyond’. Children at six years old gain confidence when they speak and remember and repeat songs and nursery r hymes. They may alternate between wanting stories read to them and reading books themselves. 7-12 At seven years old children understand that words have more than one meaning. Expressing themselves becomes easier in speech and writing. They use compound and complex sentences, and can carry adult-like conversation. At eight and nine, children use and understand complex sentences, they are very verbal and enjoy making up and telling jokes. Spelling becomes understood, and using simple punctuation becomes consistent. They use writing for different purposes, for both imaginative and factual. They use books to find out answers, reading independently for long periods of time, sometimes using the help of adults. Through the ages of ten and eleven children can write moderately lengthy essays, to do this they may use dictionaries, school libraries or the help of an adult to gain the correct information. They will look at work they have done and try to correct punctuation and revising their own writing. 12-19 During adolescents, language skills may still be developing, but with a more complex manner. They may start using sarcasm and wit the older they get. They will have a fast legitimate style of handwriting and will communicate in an adult manner, including increased maturity. Teenagers are able to process text talk and abstract meaning, understanding abstract language and the meaning, figurative language and metaphors. Emotional and Personal:- 0-3 From birth babies respond to adults especially their mother/father’s faces and voices.. At one years old children may show distress or separation anxiety. Objects such as blankets or teddies will be used for comfort. They become emotionally liable, meaning that they are likely to have variable moods throughout the day. From two years old, children want to please adults and become much more independent, but frustration will show when they are unable to complete some tasks without the help of an adult resulting in tantrums. Jealousy begins to show when they are not receiving attention, sharing may become hard for some children, this can be with attention from adults or even some toys. Frustration is now shown more because of not being able to express themselves. Children may also show toilet needs by restlessness or words. 3-7 From three years old, children will begin to learn to share better with other children. They feel more secure are able to cope in new surroundings and new adults for a longer period of time, but still need routine and structure to feel safe. They like to do more things independently and unaided. Affection is shown to siblings whether it be older or younger. Using the toilet independently and dry throughout the night but may still have accidents, although this may be different with each child. Fears may develop for example of the dark, this is because they are capable of pretending and imagining. At four years old children can eat skilfully with a spoon and a fork. Dressing themselves and doing things like brushing their teeth, washing and drying their hands can be done independently but still need help with buttons and laces. Children at five years old have definitive likes and dislikes, but may have small apparent logic, for example they may eat on food when it is only cut a certain way. From the age of six children begin to compare themselves with others around them, thinking that they are like others but in a different way. They carry out simple task and like to get rewarded for doing so, some people may use reward charts to do so. 7-12 At seven years old children learn how to control their emotions, learning that they can keep their emotions to themselves and hide their true thoughts and feelings. Who they would like to be becomes thought about and can be critical of their own work. Children at eight and nine years old can easily be embarrassed, can be discouraged easily and take pride in their own competence. They can become argumentative and bossy however can still be kind and approachable. The feelings and needs of others may not be fully understandable to them but they do begin to see things from somebody else’s point of view. Through the ages of ten and eleven, children have an increasing ability to understand the needs and opinions of others, developing a more defined individual personality. They can become gradually more self-conscious and are able to identify and describe what they are feeling to others. For girls especially those who start puberty early they may have sudden dramatic or emotiona l changes. 12-19 As teenagers go through adolescents through the ages of twelve and sixteen they may feel misunderstood, they may become self-conscious or anxious about their physical appearance and often compare themselves to others, needing a great deal of reassurance. They may alternate between behaving like a child and behaving as an adult, this is because they will experience big emotional changes and may find them difficult to control. Recognition from peers becomes important to teenagers feeling the need to be accepted, this may influence their clothing styles and interests. Through sixteen and nineteen teenagers may begin to explore their own sexuality, they can start to question their own family’s beliefs, values and attitudes and develop their own. Their peers have less influence on them as it becomes less important to them. Social and Behavioural:- 0-3 From Birth babies enjoy feeding and cuddling. They enjoy the company of others and games like ‘peek-a-boo’ become one of their favourites. They will become shy around others and look to their primary carer for comfort and reassurance. They begin to show a particular temperament, they can be placid or excitable. At around six months babies become more wary of strangers and show distress when their mothers leave, they smile at familiar faces and strangers. From one year, children help with daily routines, such as getting washed and dressed, they enjoy socialising at meal times, trying to master feeding themselves.. They may repeatedly throw objects on the floor during play or because of rejection. Playing by themselves contently but may prefer to be near a family member or familiar adult. At two years old children become curious about their environment and are eager to try new experiences, they like to play with other children but may not like sharing their toys. 3-7 From three years old children can see things from someone else’s point of view and family meal times become very enjoyable. They are willing to share their toys with their peers and begin to take turns when playing, it is interesting to make friends and having them. They are more cooperative with adults and like to help them. At four years old children like to be independent and are strongly self-willed. They like to be with other children but often show sensitivity to others. When a child reaches five years old they are able to amuse themselves for longer periods of time, for example looking at a book or watching a DVD, they show sympathy and comfort to friends who are hurt and are able to choose their own friends. At six years old children choose their friends from their personalities and interests, they hold long conversations with them naturally taking it in turns to speak and listen. 7-12 Children from seven years old start to form close relationships mainly with those of the same sex as them, however adult help may be needed in resolving arguments. Speaking up for themselves becomes easier for example when visiting people like the dentist or doctor. Around this age it is important for children to understand boundaries and why they are there. At eight and nine children make friends rather casually and may change quickly, the majority of friends are still the same sex as them but begin to show interest in the opposite sex. They start to join informal clubs formed by other children themselves but also like to join adult led groups like brownies or cubs, and start to show a sense of loyalty to these groups. Through the ages of ten and eleven children have stronger relationships with friends and usually have a best friend, the friendship will also last longer, these friendships will be formed on the basis of a mix of different shared interests and things that they have in common. Children fall into peer pressure and want to talk, dress and act like their friends, they prefer to spend time with friends and still continue to enjoy belonging to small groups of the same sex. 12-19 During adolescents teenagers start to identify more with friends and the relationship with parents becomes weaker. Because of the emotional need of feeling accepted from their peers, friends influence their interests. Teenagers become more socially skilled and become better at resolving conflicts with others. As they reach the age of sixteen to nineteen relationships with parents become strong again as they can have much more of an adult relationship with them. Friends and others around them influence their behaviour less as they become less important to them.